N. Jablonka Advisory
Digital | Growth | AI
Leadership for brands that need a senior e-commerce operator who speaks both commerce and AI — in the seat, fast.
Every engagement is different. I work in four modes — and often a combination of more than one.
For brands starting from zero or close to it. I design and set up the e-commerce function end to end — technology, team, processes, tools and commercial model. You get a solid foundation built for growth, not just for now.
Design and set up the e-commerce function end to end — technology, team, processes, tools and commercial model — built for growth.
For brands where something isn't working. Whether it's commercial underperformance, operational inefficiency, poor conversion, or a P&L that isn't moving in the right direction — I diagnose the problem, identify the levers, and fix it.
Diagnose commercial underperformance, operational inefficiency, or a P&L heading the wrong way — then fix it.
For brands that have a working e-commerce operation but have hit a ceiling. I identify what's holding growth back, build the right structure around it, and drive performance to the next level — sustainably and profitably.
Identify what's holding growth back and build the right structure to drive performance to the next level — sustainably.
For brands that need senior e-commerce leadership now. As a fractional or interim Head of E-Commerce, I step in fast, get up to speed quickly, and take full ownership — for as long as you need me.
Step in as fractional or interim Head of E-Commerce, get up to speed fast, and take full ownership.
Natalia Jablonka
Founder · NJA
With 15+ years of international e-commerce leadership across some of the world's most recognised consumer brands, I bring together the strategic, the commercial, and the technical — translating complexity into clear direction and measurable results.
I'm analytical and direct; I listen carefully and translate data into action. My approach is hands-on by design: I work alongside C-Suite and alongside teams to translate the agreed strategy into action.
The results speak for themselves — from driving sustainable double-digit growth to turning around declining e-commerce operations and delivering commercial impact from day one.
My international profile and fluency in four languages allows me to bridge cultural gaps, integrate quickly, and build trust naturally.
If you want a senior operator who brings clarity, honesty, and real commercial impact — I'd love to hear about your business.
Building e-commerce from the ground up — or scaling what exists. Covers business setup, team structure, roles, hiring, ways of working, and the operational foundation for sustainable growth. With an extensive network across the industry, I can identify and bring in the right talent fast.
Building e-commerce from the ground up — or scaling what exists — covering setup, team, hiring, and the operational foundation. With an extensive network across the industry, I can identify and bring in the right talent fast.
Scaling revenue that sticks. P&L ownership, commercial reset, and sustainable topline growth — whether you're scaling fast or need to turn things around.
Scaling revenue that sticks: P&L ownership, commercial reset, and sustainable topline growth.
CRO, experimentation, AI-powered personalization, and on-site search. Bridging commercial requirements with the right technology decisions and best-in-class partners.
CRO, experimentation, AI-powered personalization, and on-site search — bridging commercial goals with the right technology.
Adapting UX, messaging, and customer journeys to local markets. Not translation — a conversion strategy that unlocks growth across European and global markets.
Adapting UX, messaging, and journeys to local markets — a conversion strategy that unlocks growth across Europe and globally.
Cutting through platform, vendor and AI tool complexity to find the right technology fit. From e-commerce platforms to MarTech, data tools and AI solutions — connecting business needs to the right technology, and where needed, bringing in the right partners to deliver them.
Cutting through platform, vendor and AI tool complexity to connect business needs with the right e-commerce, MarTech, data and AI tools — and bringing in the right partners to deliver them.
Leadership through ambiguity. Guiding teams and organizations through transformation, restructuring, and uncertainty — including interim leadership to bridge critical gaps — with clarity, empathy, and momentum.
Guiding teams through transformation, restructuring, and uncertainty — including interim leadership — with clarity, empathy, and momentum.
Brimit
ArticleFeatured as an expert contributor on AI-powered personalisation and the future of digital commerce.
ReadBusiness Reporter
AI TalkOn this panel, industry experts share tips on how to win in the era of AI discovery.
Watch on-demand episodeHotwax Commerce Podcast
PodcastNatalia shares her insights on creating a seamless customer experience across both eCommerce and physical stores, emphasizing the importance of leveraging customer data to enhance interactions.
ListenI want to hear about your situation. In an initial free 30-minute consultation I will listen, ask the right questions, and we'll explore what the right solution looks like.
LinkedInlinkedin.com/in/nataliajablonka
